WE BUILD AND NURTURE BRANDS TO DRIVE GROWTH AND SUCCESS
Go Gladys™ specializes in uncovering your brand’s unique essence and creating emotionally resonant campaigns that drive authentic connections, action, and results.
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WHAT WE DO
Our deep expertise in uncovering audience insights drives impactful, action-oriented campaigns. We offer personalized, boutique services with hands-on expertise.
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the Crystal Run Healthcare Journey to Market Leadership: How Strategic Marketing Powered Growth and Optum Acquisition
Challenge
For over a decade, Crystal Run Healthcare faced the challenge of standing out in a competitive regional healthcare market while addressing operational hurdles and enhancing patient satisfaction. Attracting top-tier doctors and APCs and building meaningful connections with their audience required a strategic approach to branding and marketing. They needed a partner who understood the unique challenges and opportunities in healthcare to craft and execute customized solutions across digital and traditional marketing platforms.
Results
Go Gladys™ became a pivotal growth partner for Crystal Run Healthcare, guiding their brand evolution and supporting their overall growth. Through a combination of data-driven insights and innovative strategies, Go Gladys™ developed and managed campaigns that boosted online visibility, optimized patient acquisition and retention, and elevated community engagement.
These efforts significantly strengthened Crystal Run’s market positioning, ultimately leading to its acquisition by Optum in 2023. According to an Optum Brand Research Study, Crystal Run now leads in awareness, brand consideration, and usage among Optum-owned brands and competitors in the New York market. This remarkable achievement underscores the impact of Go Gladys’ marketing efforts, propelling Crystal Run to success even against major health systems with larger footprints like Montefiore.
OPTUM/CRYSTAL RUN HEALTHCARE
Elevating DAY ONE: A Website Redesign That Amplified reach and Earned National Recognition
Challenge
DAY ONE Early Learning Community faced a significant challenge with a website that failed to project their brand, communicate their mission, or engage their audience effectively. The outdated site did not reflect the organization’s impact or its innovative approach to early childhood education, workforce development, and community empowerment. Recognizing the need for an overhaul, DAY ONE tasked us with creating a platform that would align with their vision, highlight their work, and resonate with both local and national audiences.
Results
We developed a website that not only reflects DAY ONE’s brand but also delivers clear, compelling messaging and an engaging user experience. This redesign has elevated their visibility, strengthened their connection with the community, and positioned them as a national leader in education, culminating in a 2024 visit from U.S. First Lady, Dr. Jill Biden. We are proud of the role we continue to play in amplifying their mission and impact.
DAY ONE COMMUNITY
RISING GROUND
Celebrating 190 Years: Go Gladys™ Brings Rising Ground’s Legacy to Life and Inspires Engagement
Challenge
Go Gladys™ faced the complex challenge of encapsulating 190 years of a non-profit organization’s history into a compelling 22-minute video. The video needed to be impactful enough for a premiere at the Director’s Guild Theater in New York City while also versatile for use on social media, the organization’s website, and at its 190th Anniversary Gala.
Results
Go Gladys™ delivered a dramatic and emotionally resonant video that exceeded expectations. The success of the project led to an expanded partnership, encompassing marketing materials that elevated the organization’s brand and significantly increased donations. This powerful collaboration continues to deliver meaningful results, reinforcing the non-profit’s legacy and driving engagement across multiple platforms.
Brewing Success: How Go Gladys™ Helped Harney & Sons Captivate Millions and Boost Sales
Challenge
Harney & Sons partnered with Go Gladys™ to create heartwarming videos and award-winning catalogs, connecting their brand with customers and inspiring tea lovers globally. From Santa swapping cookies for tea to revealing elves running their business, these campaigns captivated audiences.
Results
Our catalogs have been widely recognized as among the best in the industry, setting a high standard for quality and creativity. This success is reflected in measurable outcomes, including a 78% increase in transactions and 50% growth in another sales period. Our Harney Mother’s Day video garnered 178,500+ views on YouTube, while the “Elves” Holiday Gift video captivated over one million viewers across Facebook and YouTube. These achievements demonstrate how we drive engagement, enhance brand visibility, and deliver meaningful results for Harney & Sons.
HARNEY & SONS
Fine Teas
ACE HARDWARE
Transforming Challenges into Growth: How Go Gladys™ Revitalized Williams Lumber’s Brand and Customer Connections
Challenge
Williams Lumber/Ace Hardware faced significant challenges with its previous agency, which struggled to deliver creative, timely solutions and consistently missed the mark in meeting the brand’s needs. In 2022, Williams Lumber partnered with Go Gladys™ to turn things around, beginning with a fast-turnaround design and production of a holiday catalog. While the catalog was a success, it became evident that the brand needed more comprehensive support to streamline its messaging, improve its online presence, and better connect with its customers.
Results
Go Gladys™ began by refining Williams Lumber’s messaging, tone, and visual identity to ensure consistency across all marketing efforts. The team revamped the website with updated design elements and targeted landing pages, greatly increasing new visitor traffic through effective SEO strategies. Streamlined paid advertising campaigns directed to these landing pages have significantly boosted conversions and generated leads for in-store services, focusing on key departments across all locations.
By delivering consistent, on-brand content across print ads, OOH campaigns, blog posts, email campaigns, and digital ads, Go Gladys™ ensured that Williams Lumber’s voice resonated with diverse audiences. This partnership has enhanced the customer experience at every touchpoint and driven increased engagement in all seven stores. Through creative, on-time solutions, Go Gladys™ has become a trusted extension of the Williams Lumber team, fueling its growth and ongoing success.